Question 3: What kind of media Institution might distribute your media product and why?

WHAT DISTRIBUTION COMPANY WOULD BE BEST SUITED FOR OUR THRILLER?

ABOUT CINEMANX:

• CinemaNX is an independent distributor company that distribute niche British films for specific audiences. 
• CinemaNX has distributed other thriller films such as 'The Disappearance Of Alice Creed' and 'The Decoy Bride'. 
• CinemaNX specialise in distributing films that are located in remote areas of the UK.

Our Thriller could be distributed by CinemaNX because there is a correlation to previous films distributed by this company which means they will have a clear understanding on how it would be best to distribute a thriller film. As our film was filmed in Norwich it would also work in our favour due to CinemaNX previously distributing films in the remote parts of the UK. The composition and style of our thriller is very similar to 'The disappearance of Alice Creed' with the storylines also being parallel (both involve two assailants abducting a girl). CinemaNX is the company that distributed 'The disappearance of Alice Creed' which means the company will have experience and understanding on how to distribute a thriller film. 'The disappearance of Alice Creed' casts three not very well known British actors and makes good use of small locations to create an impacting and powerful visual. This is very much like our film that only uses a few actors and low-key and low-budget location.

About Polygram:

• Polygram initially started off as a low budget based production company. They then grew by buying various independent production companies. From there they went into co-administration with Universal.
• They focus of low-budget and non-mainstream films which are usually British.
• Polygram have distributed lock,stock &two smoking barrels.

Our Thriller could be distributed by Polygram as this company had experience in non-mainstream, small low budget range of films that are usually British. My Thriller is a niche film located in the remote location of Norwich and is low budget. If we were to choose Polygram to distribute our film it could potentially have access to a international platform it is popular, due to Polygram having close links with the global conglomerate Universal. The expertise Universal offer would also be a positive we would consider when choosing which company we want to distribute our film. Polygram also has experience in distributing low budget Thriller films as it distributed Lock,Stock&Two Smoking Barrels.

WHICH CINEMA WOULD BE BEST SUITED FOR OUR THRILLER?

It is important that the distributing company we choose has the ability to create a synergy with the cinema that our thriller will be distributed to. The way in which it is distributed to our chosen audience should enhance the audience that would go to that type of cinema.

Vue cinema is a fairly big company that attracts a wide range of audiences. It primarily attracts everyday working class viewers. People that would watch a standard action, drama, romance, war or thriller film. These viewers are not usually interested in the 'indie' films that would be showed at cinemas like CinemaCity. However the audience that would go to view would not usually spend huge amounts of money to go and see the big blockbusters that would be shown in cinemas such as Odeon. As our thriller film is low budget this would reflect on the pricing of the tickets and would therefore attract audiences that go to the Vue. Our thriller is also about an ordinary working class girl that gets taken from her home in the UK which makes the film relatable to Vue cinemagoers.


WHAT ONLINE PLATFORMS WOULD BE BEST SUITED FOR OUR THRILLER?

Another factor we would obviously have to consider is the market appeal for our Thriller online. The BFI suggests that young people tend to chose online platforms for viewing film rather than going to the cinema. They use VoD and YouTube while older audiences still enjoy the traditional trip to the cinema, DVDs or Television. These factors must all be consider when deciding where it would be best to distribute our film and we will have to look closely at our demographic to assure we are distributing the film in the correct places for our target audience.

VIDEO ON DEMAND: I do not think Video on Demand is going to be a main focus for the distribution of our thriller. Mainly because the our demographic is older due to the violent, gory and psychological disturbing nature of our film. Video on Demand is typically watched by younger audiences however statistics show that there has been an increase in the number of older people using Video on Demand so we may look to use VoD as a means to of distribution.


Netflix is an American entertainment company that expanded into the European market in 2012. It specialises in and provides streaming media and video-on-demand online. In 2013 it expanded into film and television production, as well as online distribution.
Netflix has large young fanbase which makes me believe that this platform does not suit the demographic of our film. However I believe that the average age of viewers watching Netflix is increasing and as a result Netflix are showing a more wide range of
films such as independent films and homemade documentaries. Therefore our thriller may be ideal to add the diverse range of films that are being exhibited on this site.